From $500k to $1m in 6 months with a podcast agency - Harry Morton, Lowerstreet
Harry Morton is the founder of Lower Street Media, a podcast production agency that specialises in premium podcasts for ambitious companies. Lower Street are the agency behind top shows such as Secret Leaders, Technology Untangled and WFH Daily. Harry's business has skyrocketed since COVID, doubling in size of revenue and headcount in the last 6-months as more companies start to realise how effective podcasting can be. Harry also runs Single Track Conf, a 3-day mountain-biking founder retreat.
➡️ Here's my course on starting a podcast in 2 hours or less (use "bites" for $10 off)
What we covered in this episode:
- Why start an agency? it's not exactly a dream business to start.
- How Harry grew Lowerstreet through cold outreach
- 1st client, Ultimate Leadership Podcast
- Why the productising model didn't work out for Lowerstreet
- What Harry did in the early days for growth
- How losing 30% of revenue was a catalyst for growth
- Doubling the agency revenue in 6 months
- Quitting his job with no savings to start Lowersteet
- Not knowing what to do when starting the company
- Addressing shiny object syndrome
- Why focus vs portfolio of projects argument is BS
- The secret sauce for making a sh*t hot podcast
- How to make a show that stands out
- Starting a mountain bike community
Recommendations
- Book: Out on The Wire by Jessica Abel
- Podcast: Startup
- Indie Hacker: Andrew Wilkinson
Follow Harry
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Sponsor - 2 Hour Podcast
Yes, that's right, I'm sponsoring my own show 🤯
After producing hundreds of podcasts for myself and clients, I've been pouring all of my knowledge into my new course, 2 Hour Podcast, which shows you how to start, grow and monetize a podcast that takes you less than 2 hours per week.
I know lots of people who want to start a pod and reap the rewards, but struggle to find the time, which is exactly why I made this course.
I've taken a three-pronged approach to making a podcast efficiently. The first is a step-by-step video guide to creating your show, covering everything from branding, to editing to hosting. The second part is a 90 minute tutorial where I make a my own podcast completely from scratch, recording the first episode with Arvid Kahl, using the tips from part 1. The final prong is my full Notion system for creating my show, including my episode CRM, guest and outreach templates, plus an episode briefing doc.
Head to 2hourpodcast.com to get the full course and get $10 off with the code "bites" at checkout.