Trading Block: Amazon rallies 2%. Bezos surpassed Gates ever-so briefly as richest man in the world. Then there was a selloff.

Earnings Flash Poll - $AMZN is up next. ATM Straddle approx. $50 - aka 4.5%. Does a $50 earnings move seem reasonable or crazy to you?

• 39% - I'll buy that for $50
• 22% - I'll sell that for $50
• 28% - Seems Fair to Me
• 11% - I'm waiting for $AAPL

Odd Block: Call rolls in Dynavax Technologies Corporation (DVAX) and calls trade in JetBlue Airways Corporation (JBLU).

Strategy Block: Uncle Mike Tosaw gives us an update on the silver collar trade and discusses FAZ

Mail Block: Listner questions and comments

Tons of people giving us crap for not knowing the handle of our listener from the last show.

• Comment from John King - Dude, Louis Wintrhope III. You must be overdue for a live cast Trading Places party - on a trading floor, of course.
• Question from USA Patriot - What is ADV? the cheapest way to hedge my portfolio w options?

Around the Block/This Week in the Market:

• Jul 28: GDP, Consumer Sentiment
• Jul 28: ExxonMobil, AA