Would a rose.ai smell just as sweet as rose.com? Is a vanity domain name worth the price?
I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of a domain name. Marketing, technical and financial concerns determine the address of companies big and small all registered by the Internet Corporation for Assigned Names and Numbers (ICANN).
I talk about the 2012 Google update and how it impacts on the value of owning exact match domains, mistyped domains and the importance of remembering just how many sites you will be able to actively manage. I also mention the importance of then using a submission engine like entireweb.
Listen to the full episode here.
SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.
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