Today's interview is with Lindsay, the Hotel Lobby Candle Queen! Lindsay has spent the past decade writing about luxury travel, beauty, and fashion for outlets until she became an "influencer". She quickly realized that the word influencer doesn't even begin to scrape the surface of what she does. She's a writer, photographer, creative director, video producer, consultant, and SEO strategist! In 2020, with MKW Creative Co doing all her branding and managing her Instagram account, she launched Hotel Lobby Candle, a line of luxury candles inspired by my love of fancy hotel lobbies. This episode is all about the importance of branding and believing in your product. Michelle and Lindsay talked about from the process of taking a "simple idea" into an entire customer experience to everything she had to learn to become an entrepreneur. Lindsay shares how she came with this concept and how it all got into place when she found Michelle. Having a cohesive style and aesthetic throughout the product, packaging, website, and socials was key to her success. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee! For more on Lindsay, you can find her as @lindsaysilb and @hotellobbycandle on Instagram. And you can check out her blog at lindsaysilberman.com and her gorgeous Candles at hotellobbycandle.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma