Welcome back to The Financial Bloke’s Wealth & Wisdom podcast! Today, we're diving into the mysterious world of marketing, demystifying it for agribusiness owners who find themselves lost in the digital wilderness. As a rural producer, you've likely encountered the challenge of mastering things like websites, Facebook, Instagram, and Google Ads — tools that can either drain your resources or catapult your agribusiness into growth if wielded correctly.

Our guest, Brendan McDonald, Director of CoBright Marketing, with over 30 years of marketing experience, is here to guide us through Marketing 101. Brendan, a passionate advocate for agriculture, understands the unique challenges faced by rural businesses. CoBright, a leading agri-business marketing and web design agency, has carved a niche in delivering tailored solutions for businesses seeking growth.

In this episode, Brendan answers the fundamental question: Why should agricultural producers care about and invest in marketing? We unravel the layers of marketing, exploring the power of a unique value proposition, understanding ideal customers, and aligning marketing efforts with strategic business goals. Brendan also shares practical insights into the marketing process, emphasizing the importance of going beyond a mere online presence.

We also discuss the evolving landscape of marketing in agriculture, highlighting a crucial aspect often overlooked—the role of social media in attracting skilled farm managers and workers. With the agricultural sector facing a shortage of qualified personnel, leveraging social media platforms like Facebook and Instagram becomes pivotal in reaching and engaging potential employees.

AND... as a special bonus just for our listeners, Brendan has also kindly offered some free marketing resources! To access these resources visit https://cobright.au/thefinancialbloke.

Tune in to this episode of Wealth & Wisdom and discover the keys to unlocking the potential of your agricultural business in the digital age.

To learn more about Brendan McDonald and CoBright Marketing, visit https://cobright.au/. 

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Ben spent over 20 years working with successful business owners and farming families which allowed him to unearth the timeless principles on how to successfully grow, protect and maintain wealth.

If you want to learn the principles of how to grow your family’s wealth throughout the generations, then you might consider joining The AgriCoach Podcast each fortnight for more Wealth & Wisdom.

Disclaimer: The information contained in this podcast is general in nature and for education purposes only. It is not financial advice. It is not legal advice. No one should act on the information without appropriate specific advice for your particular circumstances. Ben Law is a former financial advisor but is no longer licensed and cannot and will not give you specific or personal advice in this podcast. The Financial Bloke Group Pty Ltd accepts no responsibility for any loss or damage occasioned by any person acting or refraining from action as a result of reliance on the information in this podcast.

https://thefinancialbloke.com.au/