Ep #103: Stand Out in a Consolidator's Market with John Shoemaker
Did you know that in our collision world today that only 44% of body shops are independent? Take advantage of that!
John Shoemaker joins us today and we dive a little bit into his session at SEMA with the SCRS classes where he spoke on “Being Elite in a Consoldator’s Market”.
John is a legend in our industry. He’s a long time veteran who now is a BDM for BASF where he is able to help out shops plus he speaks at conferences and association events across the country.
Being elite in your market means you have to differentiate yourself.
John cites that OE certification is the #1 way to do so but also emphasizes the importance of meeting people where they are at and focusing on what they need emotionally in that moment.
We discuss several ways other shops are differentiating themselves to give you ideas. After creating a differentiator you need to market that so the general public knows!
We also invite you to join us on our Collision Cocktail Hour monthly zoom calls if you are a shop or vendor. You can register by visiting our website at: collisioncocktailhour.com.
Contact John Shoemaker Directly:
John's Email: john.a.shoemaker@basf.com
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For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
For more info on Micki's Marketing Services to help you grow your shop's revenue click here: https://collisioncentermarketing.com
Email Micki directly at micki@mickiwoodsmarketing.com
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