This week welcome to the show Josh Sparks. Josh has spent the past 14 years in high growth leadership roles as CEO of sass & bide, Managing Director with Urban Outfitters Inc, and CEO of Thom Browne New York. As a lifelong health and fitness enthusiast, and with five years of powerfully personal experience with ancestral health protocols, Josh was consistently astounded at the lack of any authentically healthy dining in top retail centres around the world. Recognizing the transformational potential for a health and wellness brand founded on evidence based dietary principles, and excited by the opportunity to genuinely enhance how customers look, feel and perform, Josh brought together his many years of professional experience and personal passion to create THR1VE. Questions we ask in this episode: What are the main motivations behind the food industry? Profit? Wellness? How do we take people from thinking about wellness to actually empowering them and taking action? Has the word 'paleo' had it's day? Where do you see the nutritional and health/wellness trends going? You're in good shape. What are your fat loss tips for the time poor? Who inspires you in the health & wellness circles? Shop: http://shop.180nutrition.com.au/ This week, we welcome back to the show the awesome Josh Sparks who is the founder of THR1VE. It was always a pleasure getting Josh back on the show and we get into some fantastic topics today including, where is the food industry and where is it going? [00:01:00] Are we seeing any improvements ... Josh is in the firing line every single day with his THR1VE cafes ... What are the main motivations behind the food industry and world? Is it profit, is it wellness and why we have to be proactive and educate ourselves and know exactly what's going on so we can make better nutritional food and health choices moving forward. Josh also shares his top tips for fat loss and what he's discovered over the years and what he does and how he maintains his shape. Josh is the same age as me and, which is 43, I think, too and he's in fantastic condition, he looks after his health tremendously. [00:01:30] We also get into his recent discoveries on longevity and what he did with Dr. John Hart, who was a fellow guest on the podcast as well. We get into that topic and we also get into a whole lot more including Josh's ready-made meals and what he's doing with THR1VE and making actually good nutrition much more accessible for people that are on a budget and have difficulty with time on their hands, which is a lot of us. No doubt, you're gonna enjoy today's episode. [00:02:00] I just wanted to mention as well guys, if you do listen to our podcast on a regular basis through iTunes, please leave us a review. It takes two minutes to do, to say whatever you need to, whatever is honest, hopefully positive. If these shows are actually helping you and you get a lot out of them, a simple review, subscribe and a five star, goes a long way to helping us get the message out for other people that are trying to make the changes and find this content online, so that would be awesome. Anyway, let's go over to Josh Sparks. This one's a pillar. Hi, this is Guy Lawrence, I'm joined with Stuart Cook as always. I'll say good afternoon Stu. Stu Hello mate, how are you? Guy Awesome man and out fantastic guest today is Josh Sparks. Josh welcome back to the show. Josh Thank you so much for having me back, Gug and Stu. Guy [00:02:30] Josh, I got to say mate, you've made the next level 'cause you have now returned to the podcast. You've made like the elite few that have come on the podcast more than once. Josh That's actually been my ambition, that's been my dream. We've got a little jar of awesome up there, so I'm gonna write a note and put it in the jar of awesome. Guy Yeah, totally man, totally. Well, it's been a while, I think it's like two years almost, so it goes quickly, absolutely [crosstalk 00:02:48] Josh It's flown by. I haven't seen you guys in about that time, but it feels like not that long ago we were together doing the THR1VE conference on the [crosstalk 00:02:57] Guy You think? [00:03:00] Josh Mate, you're looking fantastic. You like reverse aging or something, I don't know. \ Stu There you go, that was a big royal [inaudible 00:03:06] Take that mask off, Guy and we can get into [crosstalk 00:03:12] okay? Guy Yeah [crosstalk 00:03:13] Stu Mission Impossible [crosstalk 00:03:14] Guy [00:03:30] I know, I know. Josh, just in case ... I ask everyone on the podcast this question. I don't think I actually asked it to you last time you came on. Just in case our listeners haven't been listening for the last two years, which is probably quite a few of them, if a complete stranger stopped you on the street and asked you what you did for a living, what would you say? Josh [00:04:00] Oh wow, well, I would say that I'm the founder and CEO of THR1VE, which has been in my life for the last four and a half years or so. I've had an interesting journey pre-THR1VE. I spent 15 years building fashion labels of all things in Sydney and in New York and then in Philadelphia. It's been a long and winding road, always focused on consumers. I've never done business to business, always business to consumer. I feel like I'm still selling to the same people, I'm just not selling them superficial surface stuff anymore. I'm selling them nutrition to actually change them from the inside out, rather than the reverse. Guy Yeah, I was gonna say, if they asked you what THR1VE was, what would you say then? Josh [00:04:30] Well, our little tagline is extraordinary health, made deliciously simple. It actually kind of is a good summary. What we're trying to do is take the best of high performance nutrition, the best of nutrition science, match it up with our chefs to make it delicious, 'cause if it's not, there's not really much point and then make it as simple as possible. By that, we mean, accessible in terms that you can get it wherever you are, whenever you want and not crazy prices, not café restaurant prices, trying to make it available to as many Australians as we can. Full Transcript & Video Version: http://180nutrition.com.au/180-tv/josh-sparks-interview/