The Worst Marketing Budget I've Ever Seen (And How We Fixed It)
Have you ever seen a marketing budget so bad you couldn’t believe your eyes?
Today, I've got a story that's going to make every marketer listening either laugh or cry, maybe even both at the same time…
You know those moments during a marketing audit when you're convinced you must be reading the numbers wrong? Like, there’s no way this is real. Well, I just finished reviewing a marketing budget that had me questioning reality itself. We're talking about a brand in the baby category that came to me for consulting.
Before you tune out thinking this doesn't apply to you because you're not in the baby category, stick with me, because the lessons here are universal. This is about a fundamental misunderstanding of customer behavior, channel dynamics, and basic math.
So buckle up, you’re in for a wild ride today.
Key Takeaways:
- 00:00 Intro
- 01:30 The baby category
- 04:57 The most frustrating marketing budget I’ve ever seen
- 10:46 Understanding the customer journey
- 17:33 How to fix this mess
- 24:27 Outro
Additional Resources:
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The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!
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