On this episode, I walk through these questions and more.

• How to reframe discomfort? (1:50)
• Why do uncomfortable conversations matter in sales? (2:07)
• How can uncomfortable conversations be used to drive value AND beat the dreaded “no decision”? (3:32)
• What’s the opposite of uncomfortable conversations? (5:13)
• How to find the common ground when it feels nonexistent? (7:00)

Resources: 

• Meditations by Marcus Aurelius (1:50)
• Five Dysfunctions of a Team  (4:51)

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