When Allie Rowbottom lost her mother to cancer, she dove headfirst into writing.

Having already completed an MFA and a Ph.D. in Creative Writing, Allie was no stranger to writing but something changed after her mother died. She felt an increased urgency to tell the story her mother had invested many years of her own life writing: the story of the women and generations impacted by the money made from an icon of mid-century America: Jell-O.

The story that is ultimately told in Rowbottom's book is multifaceted: it's her grandmother's story, her mother's, and her own, but it's also the story of Jell-O and how this product came to represent a particular kind of femininity that all these women felt pressured to mold themselves into, much like Jell-O itself. We dive in deep to what it felt like to write this story so soon after losing her mother and what it's like now as the book comes out and so many more people are reading and reacting to the book.

This was such an inspiring interview, both because Allie was so open about her feelings and experience, but also because we haven't touched on writing and grief with this kind of depth, and it's a topic I think deserves much attention. I'm very grateful to have had this conversation and look forward to discussing this topic more in the future.

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