Send me a messageUPDATE: Since recording this episode JF has informed me he's no longer working with Pendulum.AI is everywhere right now, but is it actually helping supply chain leaders make smarter, more sustainable decisions?In this episode of the Sustainable Supply Chain podcast, I’m joined by JF Gagné, Chief Product and Strategy Officer at Pendulum, who’s spent over two decades building AI systems that do more than just spit out forecasts. JF shares how generative AI can integrate data across the enterprise to drive contextual, collaborative decisions - helping businesses manage risk, cut waste, and improve sustainability outcomes.We dig into:Why traditional supply chain planning systems are too rigid for today’s volatile environmentHow AI can move from giving “perfect outputs” to helping teams reach consensus and make informed trade-offsPractical examples of using AI to reduce carbon emissions, track forced labour risk, and optimise inventoryWhat most companies get wrong when implementing AI in supply chainsWhy continuous risk assessment, not just better forecasting, is key to agility and resilienceJF also offers a blunt reality check: the world we built our supply chains in no longer exists. If we keep treating today’s disruptions as isolated events, we’re planning for a past that’s not coming back.Whether you’re piloting AI projects or just trying to get a handle on growing ESG requirements, this episode will help you think more critically about what real innovation in supply chains should look like.🎧 Listen now and learn how to build a smarter, more sustainable supply chain.Elevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.