Setting goals sounds simple, but it isn’t. If they’re too broad, you’ll never know if you’ve reached them and if they’re too specific, they won’t get people’s attention. Our guest today, John McArthur, will help you find that Goldilocks zone. He’s the Director of the Center for Sustainable Development at the Brookings Institute and the Co-founder of the 17 Rooms initiative. John has been working on sustainable development goals for most of his career and in our conversation, he shares valuable insights, practical tips and his overall philosophy on the art goal setting. 

If you want to learn more about 17 Rooms, visit brookings.edu/17-rooms

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