Joining us today is a true trailblazer in the sales arena, Evan Wolf, Reddit’s Head of Mid Market and SMB Sales for North America. With a proven track record of building powerhouse teams that drive remarkable business expansion, Evan brings a wealth of knowledge in sales strategy and technology. Not only is he a creative problem solver, but he's also a passionate storyteller who revels in the art and science of sales.In this episode, we sit down with Evan to explore the fascinating evolution of Reddit's advertiser landscape. Discover how Reddit's advertiser composition has transformed in recent years and the driving factors behind this shift. We'll also uncover the tailored offerings Reddit has in store for SME clients, along with the platform's strategic investments to enhance usability and efficiency for both new and existing clients within this dynamic segment.