Send me a messageWelcome to the latest episode of the Digital Supply Chain podcast. I'm your host, Tom Raftery. Today, I'm joined by Chris Peer, CEO of SyncShow, for an insightful dialogue on the intersection of marketing and supply chain management.In our discussion, Chris introduces the 'Great Eight Pillars of ROI Driven Marketing' - a strategic framework designed to enhance the marketing efficacy within the supply chain sector. This methodology moves beyond traditional tactics to build a foundational marketing infrastructure that drives tangible business growth.Key Highlights:SyncShow's Genesis: Chris details the journey and rationale behind establishing SyncShow, focusing on addressing specific marketing challenges within the supply chain industry.Exploring the Great Eight Pillars: We delve into the core components of this framework, discussing how each pillar contributes to creating a measurable and sustainable marketing strategy.AI's Emerging Role in Marketing: A critical analysis of how AI is reshaping marketing practices, balancing technological advancements with the need for human insight and creativity.Throughout the episode, Chris shares practical examples of how these principles have been successfully implemented, yielding significant returns for their clients. We also speculate on the future trajectory of marketing in supply chain management, particularly in light of rapid advancements in AI and digital technologies.The book The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies is available on Amazon hereDon't forget to check out the video version of the podcast here https://youtu.be/lBbuQGUzElevate your brand with the ‘Sustainable Supply Chain’ podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous supporters: Alicia Farag Kieran Ognev And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.