093: Enhance Your Growth Strategy with Podcast Guesting with Angie Trueblood
Are you feeling overwhelmed or intimidated by your growth strategy (formerly known as PR strategy)? Do you even have a concrete plan to reach more listeners? And it’s not just about finding as many listeners as you can, but also about attracting the right ones to your show, who want to hear your expertise and are receptive to your messaging.
Today, I’m chatting with Angie Trueblood of The Podwize Group about how podcast guesting can help you grow your network and build authority in your niche or industry. She’s sharing why you might be feeling hesitant about creating a growth strategy and how to reframe the way you think about it, why podcast guesting is so valuable for growing and building connections with new listeners, and a couple of simple steps to get you started.
At the end of the day, growing your podcast audience is about forming real, human relationships, both with listeners and other hosts. This episode is full of inspiration, tips, and advice to get you out of your head, into those opportunities to form new connections, and land that interview that can take you to the next level.
What’s in this episode:
[02:31] How Angie got into PR, how she discovered podcasting five years ago, and why she made podcasts her focus
[07:34] The importance of honing your message and your voice
[10:14] Why people commonly put up a block against creating a PR strategy for their podcast, and why you should reframe it as growth strategy
[14:03] Angie’s advice for anyone who feels like they don’t have the time to set up interviews on other people’s podcasts, and expectations she sets for her own clients
[19:24] First steps you should take to dip your toe into podcast guesting
For full show notes and a transcript of today’s episode, head to wildhomepodcasting.com/podcast/093
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