In a crisis companies want the media not to write about them but that's the wrong strategy and here is the right one.
Sometimes it's better not to get noticed. Anthony Hayes shares his insight from New York where he runs the Hayes Initiative . He explains solutions for situations like crisis management which might require negotiation with the media outlets not to publish a certain story or replace existing ones with a good story. He shares knowledge on the toolkit to have in place, and expresses amazement at how few companies are prepared for a crisis. Don't let that be you! Listen to this really informative episode.
The UnNoticed is an International Podcast for sharing your tools and resources to help businesses #getnoticed. Brought to you by EASTWEST PR.
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