If you’re ready to build a purpose-driven brand, why not learn from someone who’s built one from the ground up? In this episode, we go beyond branding basics to explore how to grow a values-centered business, alongside someone who’s done it exceptionally well: award-winning journalist turned global branding agency founder, Cat How.

Our host, Diane Rolston, interviews Cat about her unconventional journey from criticism to creation and how she's building a values-driven agency that's changing the industry.

Listen to learn these key takeaways:

• How to make a successful career pivot by recognizing when it's time to move from criticism to creation
• What makes a branding agency different in a competitive market through storytelling and narrative-focused approaches
• Innovative company practices, including transparent salary systems and moral compass decision-making that can transform workplace culture
• Insights into managing a global team across two time zones while maintaining company values and culture
• Practical branding trends that have substance, including the thoughtful use of AI as a creative tool rather than a replacement
• The importance of authenticity in branding and how emotion drives successful brand connections
• Actionable steps to identify your unique brand story by focusing on the problem you're solving rather than just your solution
• Strategies for building a purpose-driven business that benefits people and the planet while maintaining profitability
• And a lot more!

Cat’s Bio: 

Cat How is Founder, CEO and Exec. Creative Director of How&How—a global branding agency with offices in London and LA. A former award-winning journalist, Cat set up her agency to create brands which enrich lives, nature and founders. 

A champion of salary transparency and gender pay equality, her team is on a mission to liberate ideas the world deserves.

Cat’s Social Media links: 

LinkedIn: https://www.linkedin.com/in/cat-how-0499b9149/

Website: https://how.studio/

Instagram:instagram.com/how___studio/

Do you prefer reading blogs or watching videos? Watch Diane’s YouTube videos  here https://www.youtube.com/@CoachDianeRolston or read her blogs here https://www.dianerolston.com/blog

Join us at the launch party of the Dynamic Women® Leadership Secrets happening in June! https://go.eventraptor.com/summit/dynamic-women-leadership-summit-2506/diane-rolston

Want to order a copy of Dynamic Women® Leadership Secrets? Send Diane an email at diane@dianerolston.com

This show’s host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting things done! As an Award-Winning Coach and the CEO and founder of Dynamic Women®, a global community of women, her purpose is to unlock the greatness in others. Diane works with professionals all over the world to provide clarity, confidence, and action. 

Visit my website and Sign Up for my WEEKLY NEWSLETTER and you'll get FREE tips on how to live a dynamic life:

www.dianerolston.com

The Dynamic Women® Podcast is an Award-Winning action-focused lifestyle and leadership podcast full of stories and strategies to help women design their success and unleash their “Dynamic Woman”. You can learn from the experts how to get clarity, build confidence, and get into action on your biggest goals and dreams.

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With this podcast, we are building an international community of Dynamic Women® that we hope to inspire more women to unleash their dynamic selves and boost their lives in all areas especially business. If you know someone who would benefit from this message or would be an awesome addition to our community, please share it using the social media buttons on this page.  

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