Chad Landers has over 30 years of experience as a personal trainer. He started as a young trainer, working for others as an employee or a contractor, as most trainers do, but eventually became a gym owner. More importantly, his gym has survived in LA, an incredibly saturated and competitive market, through both the mid-2000's financial crisis as well as the recent COVID epidemic. He's prioritized value-based teamwork, developing relationships, evidence-based knowledge, understanding of history, good communication with a client-centered, individualized approach, and coupled that with a strong foundation of basic financial knowledge and planning. Because of this approach, he's had the fortune of working with clients long term, had the experience of working with high profile clients, helped other trainers develop their careers, and he is essentially the model of how to make personal training a long term, feasible, and rewarding vocation. Chad Landers, the 2018 NSCA Personal Trainer of the Year, joins Iron Culture to share his knowledge in this enlightening episode.