Nearly every market has competition. You choose to be a little different than your peers, or you can lead your company to a place where you are creating your own category. Leaders that have courage will choose to innovate. Today's guest is Joe Fuca, CEO at Reputation. Inc Magazine ranked his company #1962 on the 2020 Inc 5000 list, Reputation provides many tools to manage the customer experience. One of their flagship tools is their Reputation Experience Management (RXM) platform. Joe gives you a powerful reason for creating your own category. We look at the courage this takes as a leader. Join us for this interview on innovation and creating your own category. Get the show notes for Innovation Requires You to Creating Your Own Category with Joe Fuca at Reputation.com Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #JoeFuca with your host @GeneHammett https://gttJoeFuca #CreatingYourOwnCategory #GeneHammettPodcast #Leadership #GHepisode719 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!