Why should you repost older evergreen content episodes to social media?
IN THIS EPISODE: Two thirds of your potential audience may not've ever actually heard the episode. You're able to access an entire other two thirds of potential audience members out there through your social media by reposting older episodes #Rock the Podcast host Jessica Rhodes, founder and CEO of InterviewConnections.com interviews Traci DeForge, founder and CEO of Produce Your Podcast about all things podcasting.
Below is a transcription of this episode:
Voice Over:
If you're ready to launch a podcast or you're currently podcasting and want to kick things up a notch here's another infopod from Produce your Podcast designed to take your show to the next level.
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Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our Web site at produce your podcast dot com. Have a question leave us a message or fill out the online contact form that's produce your podcast.
Jessica Rhodes:
Can you talk a little bit about the importance of promoting past episodes especially if you're producing evergreen content.
Traci DeForge:
The one thing that is I think is really important for podcasters to realize is that it's still such a new medium. And right now, and this is going to be a bit flabbergasting when you hear it. But it is factual. Right now, two thirds of your potential audience may not have ever actually heard your episode. And so what I mean by that is You're still able to access an entire other two thirds of potential audience members out there through your social media and through your other outreach efforts. So if you are putting out previous episodes that have evergreen content what happens is is that you always have the chance to speak to somebody who may want to hear that particular message. If you only release the episode one time and market it during that one week then you're only going to hit the people that are on social media or following fans and your guest followers and fans during that one week. So what we've found is that especially with our client shows, one of our clients for example that uses this really effectively is an autism expert that we produce out of Denver. Her show is Behind the Breakthroughs and she speaks to parents with kids with autism, she speaks to a therapists around her protocol for treating autism and working with children with autism.
She's also a woman business owner and she talks about integrating her business into her life and effective ways to run her business and then she also share some really heartwarming but almost can be humorous behind the scenes stories of working with her client base. So all those have different messages targeted towards different people. So if she was only to market that one episode during that one week she could really miss out on developing her reach outside of just what that one topic might be.
Voice Over:
Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our website and produce your podcast dot com have a question leave us a message or fill out the online contact form that's produceyourpodcast.com
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