718: Kamran and Roelant discuss the genesis of Adyen and the company’s vision for driving the future of Unified Commerce. Kamran gives a brief history of the company, how he got introduced to the platform, and why Adyen has chosen to grow organically instead of pursuing an M&A strategy. Roelant gives his perspective on why unified commerce is imperative for the future of digital transformations, and shares learnings from working with customers during the pandemic. Finally, both executives then talk about the process of international expansion, the hurdles associated with it, and translating the business model across regions.