On today's episode, Seth speaks with Dominic Cummins, founder of RightMind, Inc. about The Science of Advocacy. Dominic touches on how he has helped clients find new strategies for getting a perfect stranger to become not just a customer, but advocates for the brand.

Dominic Cummins has over 15 years of experience leading sales teams globally. He is passionate about helping people succeed and become better at what they do.

Over the last year, Dominic decided to take this passion and entrepreneurial spirit to found RightMind, Inc. to provide a vehicle to bring Fortune 500 corporate experience and knowledge and tailor this for the heartbeat of the US Economy, the small to medium-size business owner.

Dominic’s goal is to help great people become great salespeople and leaders and to help business owners realize the dreams that launched their companies in the first place. He wants to leave a legacy of people who have experienced success while working with him. Success isn’t always about making more money. Dominic believes you measure your success by having a healthier work/life balance, actually enjoying your job or just finding it a little easier to succeed each day.

Dominic is passionate about sales processes and how this can positively impact businesses. He believes in making a connection with the people with whom he does business. They should understand why he does what he does, not just how. They should also know that he does care and that he isn’t just looking for the next sale.

For more on Dominic Cummins, visit https://www.linkedin.com/in/domcummins/

For more on RightMind, Inc, visit https://rightmindinc.com/

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