Steve Trinder has had a crack at professional acting, surfing, motorcycle racing and skiing, and whilst all these endeavours built his character, none of them built his bank balance until ten years ago, when he founded X50 Lifestyle from his bedroom. Now he's sold over 70 million sachets in 85 countries and he’s finally found his true-calling. It’s a fake it ‘til you make it episode 565 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.

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