Send us a textHow did 818 Tequila rise above being "just another celebrity spirit brand'? Beyond Kendall Jenner's star power, the brand's success stems from deep industry expertise. In this episode, David Yan Gonzalez, Director of Tequila Operations at 818, shares his proven framework for building premium spirits brands. Drawing from decades of experience crafting successful tequila brands, Gonzalez unveils his three-pillar approach to authentic brand building. Find out his critical tangible elements required before launching—from liquid development to market positioning—plus the overlooked intangible factors that separate million-dollar spirits brands from failures.Featured Guests:David Yan Gonzalez, Director, Tequila Operations, 818 Tequila / Calabasas Beverage CompanyMentioned in the Episode:818 TequilaWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram