Ever wonder why it's so easy to fall into habits you know aren't good for you?   The answer lies in the Law of Least Effort, a fundamental principle governing not just human behavior but systems throughout nature.  

The Law of Least Effort explains why we naturally choose "the bad thing", even when it doesn't serve our long-term goals.  

This isn't a character flaw; it's hardwired into our biology.  

The challenge?  

We've created a world perfectly designed to exploit our lazy brain.  

Food companies formulate products that override our satiety signals. Social media platforms engineer features that maximize scrolling time. Streaming services automatically play the next episode. In essence, we've built systems that keep our brain's addicted to the wrong thing.  

I'll walk you through my 5-question framework for creating systems that work for you rather than against you. You'll learn practical strategies like commitment devices, accountability structures, and habit tracking that can help you overcome these challenges.  

Whether you're struggling with phone addiction, mindless eating, or self-distracting productivity sabotage, these principles can help you design a life where doing the right thing becomes the path you take.  

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Brought to you by Angela Shurina

Behavior-First Change Leadership & Culture Transformation Consultant
EXECUTIVE & OPTIMAL PERFORMANCE COACH