In this episode, Jodi explores the concept of sales multipliers and how they can significantly boost the effectiveness of your book within your business ecosystem. She explains various strategies such as upsells, downsells, order bumps, and tripwires, all aimed at increasing the overall value of each transaction and ensuring your book serves its role in growing your business. Jodi also provides practical examples and insights to help business owners integrate these techniques to maximize both customer loyalty and revenue.
Time Stamps: 00:00 Enhance book sales with strategic upsells and order bumps.
03:15 Add-ons, gamification, tiered pricing, book club programs.
06:50 Use sales multipliers to boost loyalty, spend.
Keywords: book publishing, business owners writing books, entrepreneurs writing books, sales multipliers, book distribution, upsells, downsells, tripwires, order bumps, book marketing, business ecosystem, book sales, value transaction, customer journey, product add-ons, service add-ons, gamification, tiered pricing, VIP level, book club program, client-only groups, membership programs, curriculum for group programs, value ladder, complementary products, customer loyalty, repurposing content, masterclass training, author strategies, customer retention, business growth strategies
Resources Mentioned:
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1Km0elh78zBVoqHfIADpkLbvBByQhbZKfqor6Py4SFqE/edit?usp=sharing