Podcasting, Paid Ads, and Community are IN; Social Media is OUT | Rachel Duncan | Ep 61
Get a rare look into what’s working behind the scenes of a growing financial therapy practice, complete with a funnel walk-through, how much she’s spending on ads (spoiler alert! It’s very affordable), and what specific steps she’s taken to strengthen the connection her followers feel with her.
Rachel Duncan opens up about the tools & processes she uses and how she thoughtfully and intentionally designed her marketing strategy for her financial therapy practice to avoid a reliance on social media.
Redefining Podcasting Through Community Building
Rather than interviewing guests on her podcast, Rachel opted for the opportunity to answer voicemails on-air, helping listeners feel like active participants rather than passive recipients. Listen in for the strategy, tools, and perspectives that are creating growth at moneyhealingclub.com
Beyond Social Media: Rachel Duncan's Unique Approach to Podcast Marketing and Audience Engagement
(00:20) Discusses Podcast Marketing Perspective
(09:29) Podcast Engagement and Listener Feedback
(16:35) Building Trust Through Podcast Engagement
(26:37) Transitioning Away from Social Media Marketing
(33:43) Building Audience Engagement and Growth
(47:03) Podcast Production Tools and Processes
(57:25) Creating Podcast Seasons and Financial Therapy
(01:04:08) Authentic Marketing Through Client Feedback
Rachel’s podcast-specific advice you can implement quickly boils down to this:
- There are much more meaningful ways to interact with listeners than social media
- Format your podcast episodes so they’re unique (tired of interview shows yet?)
- Find cool tools to create engagement – Speakpipe is one of them!
- Funnel folks FROM the podcast into your business with a lead magnet and email sequence
- Descript is the best editing tool for DIY podcasters who aren’t sound engineers
- Guesting on other podcasters has helped grow her following
"By inviting listeners to contribute to content creation, they feel part of a community effort, particularly in sensitive areas like finance, where listeners might feel vulnerable sharing personal details." - Rachel Duncan, Financial Therapist
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