In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Lead Strategist of The Creative Copywriter, Konrad Sanders.   Have you ever wondered what makes an excellent copy? How can you create copy that captures attention and converts into sales?  Konrad shares how his agency blends data-driven content strategy and psychology with creative copywriting to help big brands like TikTok, Adidas, and Mercedes-Benz sell more. But, their bread and butter are helping startups and scale-ups grow predictable revenue using the power of words. So, what's the secret of effective copywriting? According to Konrad, it's all about avoiding cliches, keeping the balance right, and using a human, conversational tone. He emphasizes the importance of focusing on benefits rather than features and using data to inform copywriting decisions. But perhaps the most crucial aspect of effective copywriting is understanding your audience. Konrad explains his agency's approach of conducting buyer interviews and gathering insights to understand the audience's pain points, desires, objections, and buying journey. He emphasizes the importance of using the audience's language in copywriting to increase conversion rates.   About Konrad Sanders:  Konrad is the dynamic leader of The Creative Copywriter, a rapidly expanding content strategy and copywriting agency. He and his skilled team combine creativity with strategic insights to craft compelling content that boosts sales. They have successfully collaborated with global brands like Adidas, TikTok, and Thomson Reuters. Konrad aims to eliminate corporate monotony, using 'real talk,' 'word science,' and creative calculations to help brands stand out in crowded markets.   About The Creative Copywriter:  The Creative Copywriter (TCC) is a fast-growing copywriting and content strategy agency that merges creativity and strategic science. Operating globally, TCC assists significant brands such as Adidas, Hyundai, and Tik Tok in creating compelling, high-converting content. The agency, headed by CEO Konrad Sanders and MD Nitzan Regev-Sanders, applies innovative methodologies like "The 13 Lenses" to analyze and refine copy. This tool effectively answers the question, "Is this copy powerful enough?". With this blend of artistic flair and scientific analysis, TCC helps brands strengthen their identity and impact at every stage of the marketing funnel.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out The Creative Copywriter website at  https://www.creative-copywriter.net/ Check out The Creative Copywriter on LinkedIn at  https://www.linkedin.com/company/the-creative-copywriter/ Check out The Creative Copywriter on Facebook at  https://www.facebook.com/TheCreativeCopywriter Check out Konrad Sanders on LinkedIn at  https://www.linkedin.com/in/konradsanders/ Check out Konrad Sanders on Twitter at  https://twitter.com/konradsanders Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.