Amy jumps right into the second half of her conversation with Yoav Susz, asking him about the most uncomfortable conversations that he is having right now. He talks about the difficulty for sales teams to understand that people don't care about them or their product; they care about themselves and their own problems. He knows that shifting into that mindset opens a new world to you when working with clients, and reiterates that the best sellers are the most empathetic, skilled listeners that move to solve problems. 

Yoav also delves into the interview process and the importance of connection, curiosity, and generosity when building a sales team which has been shown to result in higher win rates. 

Connect with Yoav

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