One of the most misunderstood aspects of any online business is SEO. (And that’s for several reasons that I could do an episode on alone but I won’t.) Instead, we talk to a guest that I’m honored to have, Rand Fishkin Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Learn: Why Wikipedia talks about his mustache How he would market an ecommerce business Which is more important: on-site SEO vs backlinks How should eCommerce stores deal with duplicate content? Is performance important? Why four star reviews are better than five star reviews The ​_one_​ piece of eCommerce SEO misinformation out there you need to know Rand's #1 tip for The Unofficial Shopify Podcast. Links: Rand blogs at https://moz.com/ Rand will answer your questions on Twitter: https://twitter.com/randfish Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com