Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:

• The role and goals of customer research in the shaping process
  
• The workflow breakdown of the ‘jobs to be done’ framework
  
• Using research in your pitch
  
• The main goal of prototyping your product
  

Connect with Ryan

• Follow Ryan on Twitter