Vimeo started many years ago as something of an artsier, more creative competitor to YouTube. Its last CEO, Anjali Sud, took the company through a pretty huge transformation into an enterprise software company, and we had her on the show to talk about that transformation a couple years ago.

Now, her successor, new CEO Philip Moyer, not only has to decide what parts of that strategy are working, but also how to navigate the addition of AI to the mix, and deal with the basic math of the creator economy: The amount of video in the world is exploding, but the total amount of time a person can spend watching any of it is pretty fixed. So with AI adding to the volume, how is anyone going to be able to make any money at all?

Links: 

• How Anjali Sud reinvented Vimeo | Decoder (2021)
• How Dropout is taking control with Vimeo OTT | Vimeo
• Squarespace CEO Anthony Casalena on making a website in 2023 | Decoder
• Wix CEO Avishai Abrahami on why the web isn’t dying | Decoder
• NBCU’s streaming chief isn’t worried about you canceling cable | Decoder
• Vimeo names new CMO as it focuses on business video | WSJ
• The truth about Vimeo and YouTube SEO | Vimeo
• Google’s counteroffer to a breakup is unbundling Android apps | Verge
• China opens Google antitrust probe in retaliation to tariffs | Verge
• Vimeo’s position on AI | Vimeo

Transcript: https://www.theverge.com/e/616820

Credits:

Decoder is a production of The Verge and part of the Vox Media Podcast Network.

Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright. 

The Decoder music is by Breakmaster Cylinder.

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