Cath Whitaker is the CEO of Selfwealth Ltd (ASX: SWF), Australia's third largest brokerage company and the pioneer of flat-fee brokerage in Australia.In this Australian Investors Podcast episode, Cath joins Owen Rask to talk about her journey prior to joining Selfwealth and how, during the run-off of the Covid pandemic, saw an exciting opportunity to turn Selfwealth into a wealth platform.Topics discussed: Cath's background in consulting and risk management How a CEO assesses a company like Selfwealth and why she accepted the job How to think about creating agile teams in an established organisation Isn't Australian share brokerage just a race to the bottom? Cath's vision of a Selfwealth platform focused on wealth management The key metrics that Cath, as CEO, follows every day and uses to inform herself of the company's progress How and why Cath spends 50% of her day internally and 50% externally You'll like this episode of The Australian Investors Podcast if you want to know what goes on behind the scenes of a brokerage platform, how the ecosystem works, and what it takes to join and revitalise an established company.Please note: Selfwealth is a long-term sponsor of The Australian Investors Podcast. However, this episode was not paid-for (i.e. it was included as part of the long-term sponsorship), I -- Owen -- simply wanted to speak with Cath about her role and the way she thinks about the brokerage and wealth management space. Watch the video version on the Rask Australia YouTube page.Join The Intelligent Investor & saveThis podcast is brought to you by The Intelligent Investor, Australia's premier investment research membership service. Use the code "RASK", to get $100 off your annual membership or get a free 15-day trial (no credit card details required):📈 Click here for a free 15-day trial💸 Click here to join today ($100 off)Trade ASX, US & HK stocks for just $9.50!The Australian Investors Podcast's official broker is SelfWealth. Over 120,000 smart investors use SelfWealth to invest and trade ASX shares, ETFs and global stocks. Rask's Investors Podcast listeners can join today and get $9.50 trades!✅ Click here to join SelfWealthAccess Alan Kohler’s Eureka ReportEureka Report provides investors with information, strategies and general advice to help grow their wealth. Gain exclusive access to CEO’s and fund manager interviews, SuperAdvice for your SMSF & Q&A’s with Alan Kohler. Use the code "RASK10", to get 10% off your annual membership or get a free 15-day trial (no credit card details required), by heading to:🗞 Click here to join today (10% off)📱 Free 15-day trialIf you want to thank us for putting this show together, please give The Australian Investors Podcast a 5-star review on Apple Podcasts or Spotify - it’s a 5-second task that really helps support the show (and puts a big smile on Owen's face).DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Full individual disclosures for each guest are available via the show notes page. Owen and The Rask Group Pty Ltd do NOT receive anything for mentioning Super funds, products, shares, bank accounts, etc.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsgDate recorded: Learn more about your ad choices. Visit megaphone.fm/adchoices