399. Short-Term vs. Mid-Term Rentals: Which Is Right For You?

Episode • Oct 3, 2024 • 59m

We’re excited to welcome Jon Styer, a real estate broker and owner of Styer Real Estate Professionals and Styer Hospitality Co., a short- and mid-term rental management company in Columbus, OH. Led by Jon and his wife, Sara, Styer Hospitality has grown to more than 50 doors under management in just over a year. But Jon has been in the real estate space for years before that.

In this episode, we talk about Jon’s journey from managing LTRs to STRs — and why he finally landed on mid-term rentals as his sweet spot. We discuss balancing STRs and MTRs, overcoming challenges as you grow your business, marketing strategies that pay off, and how to cultivate guest/host relationships.

If you’re considering whether mid-term rentals are right for you — or you’ve simply been curious about them — you need to hear Jon’s mic drop advice.

(00:01:08) #STRShareSunday: @VisitanaCollection

(00:04:57) How We Connected With Jon

(00:07:36) Jon’s Journey In Real Estate

(00:12:50) His Mid-Term Rental “Aha Moment”

(00:16:54) Balancing STRs and MTRs

(00:22:15) Overcoming Challenges As You Grow

(00:25:58) The Pros Of Becoming A Licensed Property Manager

(00:29:01) The Tech Solution He Can’t Live Without

(00:32:24) Tried And True Marketing Strategies That Work

(00:37:03) His Approach To Furnishing

(00:41:17) The Guest/Host Relationship