619: LIFEAIDE Aaron Hinde
LIFEAIDE
Aaron Hinde, LIFEAIDE
– The Sharkpreneur podcast with Seth Greene Episode 619 Aaron Hinde
In 2011, Dr. Aaron Hinde left his lucrative sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%, the beverage industry. With zero beverage experience and high hopes of creating the next billion-dollar beverage brand, he moved his family off the grid. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income.
Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks, LIFEAID garnered tremendous traction with CrossFitters and Spartan Racers concerned about clean recovery with their FITAID sku. Today, the entire LIFEAID line of FITAID, FOCUSAID, PARTYAID, LIFEAID Turmeric, IMMUNITYAID, LIFEAID Hemp, GOLFERAID, and powder sticks continue to dominate niche markets as well as garnering significant traction in conventional channels such as Whole Foods, Sprouts, Safeway, Kroger, Walmart, CVS, HEB, Vitamin Shoppe and GNC among many others. LIFEAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row.
Aaron obtained his BA in Economics from Saint Vincent College with a minor in international business and his Doctor of Chiropractic from Palmer College of Chiropractic. He practiced in Santa Cruz, CA for 10 years. In 2008, Aaron was elected to serve as a trustee on the Santa Cruz County Board of Education. He was re-elected in 2010. He has since sold his practice and given up politics to focus on making LIFEAID a household name.
Listen to this illuminating Sharkpreneur episode with Aaron Hinde about LIFEAID.
Here are some of the beneficial topics covered on this week’s show:
● How good positioning in your marketplace can lead to product distribution in conventional channels.
● Why it’s important to hire people who are the right cultural fit and will represent your brand well.
● How LIFEAID is a beverage that tastes good and keeps you hydrated.
● How LIFEAID has different beverages to help different needs of your body.
● Why challenges should be looked at as opportunities to become a better entrepreneur.
Connect with Aaron:
Guest Contact Info
@DrinkLIFEAID
@lifeaid
facebook.com/DrinkLIFEAID
Links Mentioned:
lifeaidbevco.com
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