On this episode of the Write.Publish.Market podcast Jodi is talking about your book’s secondary audiences. Now you might be thinking, “What the heck is a secondary audience?” and Jodi is sharing what it is and why you need to be thinking about them. For your book, when it comes to your book marketing, your goal, of course, is to reach that primary audience (the audience that you have defined when you've done all of your market research).
When it comes to reaching that primary audience, you need to think about secondary audiences for your book. And what Jodi means by that are those people who are a bridge between you and that primary audience that you've set. Jodi is giving you some examples in this episode of who those secondary audiences might be AND how you can bridge the gap from your secondary to your primary audience.