Is demand gen more than just a buzzword?  Demand gen is a term describing tactics that are aimed at driving increased awareness, interest, and sales of a product or service offering. These tactics begin in the awareness phase, but continue to affect the buyer's journey all the way through to conversion and advocacy. This week, we are joined by Vendasta's very own marketing mastermind, and VP of Demand Generation: Devon Hennig. Devon shares his insights on demand and sales alignment, the importance of quick wins, and the keys to building an ROI fueled marketing machine. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij