Jason Garcia, New Oceans Digital founder tells us how Customer research and A/B testing builds better outdoor products and customer experiences [EP 282]
Jason is a trail runner & founder of New Oceans Digital an outdoor industry marketing agency. He’s going to tell us about their work and what inspired him to start a marketing agency. Brought to you by Coalatree.
Facebook Twitter Instagram The Outdoor Biz Podcast Please give us a rating and review HERE Show Notes Jason's Introduction to the OutdoorsSo as a kid, my family would take road trips across America, visiting some of the national parks. And, these, weren't your typical road trips where you're going maybe a day or so away, or maybe even staying in state. If you're in a big state like Texas many of our trips logged five, 6,007,000 miles.
Jason's Favorite National Park About New Oceans DigitalI help outdoor brands radically improve their website performance so that they can make more money online by converting, existing website visitors into customers.
Jason's Outdoor ActivitiesTrail Running, Mtn Biking, Snowboarding
Jason's Favorite BooksTurning The Flywheel and Good to Great by Jim Collins
The Four Agreements by Don Miguel
Advice- Help people in public as much as possible. And you do this by just providing value in whatever field of expertise you have. So just help people, if you're, if you're a marketer, if you're a designer, whatever, just help people in public as much as possible.
- If you're feeling a bit shy or nervous, just rip the bandaid off and dive in. I'm not naturally an extrovert, at least I don't see myself that way, but, I would say that if you're passionate about the outdoors and you want to work in this industry, there are people out there who want to definitely help you along the way.
Solomon hydration vest
Jason's Offer for Outdoor Biz ListenersGet a growth audit of your site to get instant clarity on how to grow your revenue online. Including:
1. Personalized video on how to fix your landing page or checkout flow.
2. Get a detailed and prioritized action plan.
3. A 30-minute strategy call.
you can pay a low price of only $40 bucks instead of the regular $300 for it, OR get it for FREE by making a donation of any amount to the National Park's foundation. So you can make a donation for five bucks, 20 bucks, a hundred bucks, whatever it is.
Go to: www.outdoorgrowthaudit.com
Follow up with JasonWelcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
Snippets
01:36 - 01:54 Jason’s Introduction to the Outdoors
04:42 - 04:53 Why Jason works with Outdoor Brands
23:45 - 24:03 Jason Advice to get in the Outdoor Industry