251: A Guide To Product Led Growth For SaaS Founders - With Wes Bush
Wes Bush is the founder of Product Led Institute and author of the book Product Led Growth: How to Build a Product That Sells Itself'. Product-Led Growth (PLG) is a term coined by the VC firm Openview Venture Partners and is a growth model that relies on the product as the main vehicle to acquire, activate, and retain customers.
The Show Notes
- Product-Led Institute
- Product-Led Growth book
- The Jobs-to-be-Done Growth Strategy Matrix by Tony Ulwick
- Kyle Poyar of OpenView interview
- Blue Ocean Strategy book
- Wes on LinkedIn
- Wes on Twitter
- Omer on LinkedIn
- Omer on Twitter
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