In this episode of Real Relationships Real Revenue, I sat down with Jeff Goins who is an expert at helping people actually make money with their expertise. We discuss the best way to stand out in your industry, finding the right systems for winning clients and business development, and so much more. Jeff Goins is a writer, keynote speaker, and entrepreneur with a reputation for challenging the status quo. He is the best-selling author of five books including The Art of Work and Real Artists Don't Starve. He is also the creative force behind the ghostwriting agency, Fresh Complaint ( freshcomplaint.com ). A husband, father of two, and a guacamole aficionado, Jeff lives just outside of Nashville, Tennessee. Topics We Cover in This Episode: What we can all learn from Michelangelo How to artfully break the rules to stand out from the crowd The best way to be different in your industry Why you never need to reinvent the wheel Tips for finding the right systems for you The true cost of doing something yourself rather than getting help The systems you need around winning the work and business development How Jeff approaches continuous learning Lies Jeff sees people telling themselves I hope you enjoyed this episode with Jeff! The stories we tell ourselves about what is possible for us is what really matters. Making money with your expertise is possible for anyone, it's all about how you see it and your mindset around it. If you are interested in learning more from Jeff, make sure to visit his website and check out his book Real Artists Don't Starve. If you've ever thought about writing a book, check out his agency. Resources Mentioned: More on Jeff Goins and his writing Get a copy of Real Artists Don't Starve More on Jeff's agency and ghostwriting Check out my weekly newsletter Get a copy of Jeff Walker's book Launch