In this podcast episode, Edgar discusses his journey as an entrepreneur and reflects on the personal qualities that have helped him succeed. He talks about the importance of being older and wiser, as well as focusing on quality and customer service over simply surviving day to day. He also emphasizes the need for a rebellious spirit in order to truly stand out in today's business world. Ultimately, Edgar's story is one of finding success by staying true to oneself and one's values. By remaining authentic and focused on what is important, he has been able to build a successful company that is respected by its customers. Additionally, his team's rebellious luxury aesthetic sets them apart from other luxury retailers, and their focus on authenticity allows them to connect with their customers on a deeper level. Whether through unique product names or marketing messaging, Edgar and his team are constantly striving to capture the essence of rebellion in everything they do. This podcast episode provides insight into the mind of a successful entrepreneur and offers valuable lessons for anyone seeking to create their own business.