S11E08: Creating value through a shared purpose, Simon Mainwaring (CEO, We First)
We're continuing our season on "the CEO rolodex." In this episode Richard speaks with Simon Mainwaring, founder/CEO of We First, a strategic consultancy accelerating growth and impact for today’s top purpose-driven brands. Simon’s first book, We First was a New York Times bestseller and his second book, Lead With We is a Wall Street Journal bestseller and awarded one of Forbes Top Ten Leadership Strategy Books of the Year.
In this conversation, you’ll learn:
- Whether an idea like "we first" can really thrive in today's cut-throat business environment
- How CEOs can talk about their purpose and impact in a way that generates respect, not cynicism
- The 5 reasons why businesses fail to create the most value from their purpose
- The 3 "break points" that kill corporate efforts to build an engaging sense of purpose (and what to do instead)
Resources/sources mentioned:
- simon@wefirstbranding.com
- We First book (link)
- Lead with We book (link)
- Lead with We podcast: https://leadwithwe.com/
- The Impact Multiplier CEO Podcast (https://xquadrant.com/podcast/)
- Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.
- Ready for a big leap forward in your own leadership? Elevate your leadership forever with the book Making Time for Strategy: How to be less busy and more successful. Buy your book here: https://xquadrant.com/time/
04:21 Forces threatening business
11:11 How to stand out amidst the competition
18:47 Commitment is essential for success in business
23:45 Responsibility, love, and vulnerability in leadership
28:25 "The power of leading with We."
31:45 Meaningful commitment and collaborative approach for success
33:46 Why you should consider a larger partner for company growth
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