In this episode of Paisa Vaisa, Anupam Gupta hosts Siddharth Raman, CEO of Sportz Interactive. They dive into the world of sports technology – what the company does and how it has evolved since inception. From powering IPL experiences to decoding the balance between brand collaborations and fan engagement, they explore how this bootstrapped company became profitable by investing in people and infrastructure. Hear insights on fantasy cricket, the role of luck vs. skill, and what it takes to reach the break-even point in the sports business. Plus, reflections on iconic partnerships like Coca-Cola and the Olympics, Virat Kohli’s World Cup moment, and book recommendations for sports fans and marketers alike.🔹 Topics Covered:✅ Journey and growth of Sportz Interactive✅ Business behind IPL, fantasy cricket & brand partnerships✅ Key investments and advice for aspiring sports entrepreneursGet in touch with our host Anupam Gupta on social media: Twitter: ( https://twitter.com/b50  ) Instagram: ( https://www.instagram.com/b_50/ ) LinkedIn: (https://www.linkedin.com/in/anupam9gupta/ )                         You can listen to this show and other awesome shows on the IVM Podcasts website at https://www.ivmpodcasts.com/ You can watch the full video episodes of PaisaVaisapodcast on the YouTube channel. Do follow IVM Podcasts on social media. We are @ivmpodcasts on Facebook, Twitter, & InstagramSee omnystudio.com/listener for privacy information.