Brennan Dunn is the co-founder of RightMessage, a software company that helps bring on-site personalization to the masses by integrating your existing website with your email marketing database. Today, Brennan shares why it's important to segment your audience by who they are and what they need – along with what to do once you have that data. To learn more, visit: http://honestecommerce.co Resources: Check out rightmessage.com/honestecommerce Learn more at brennandunn.com Twitter: @brennandunn LinkedIn: linkedin.com/in/brennandunn Survey service: typeform.com