In our latest episode of Getting Goosebumps I had the great opportunity to talk to one of the founding fathers of modern marketing, Seth Godin.

Seth is a writer, speaker and bestselling author of Linchpin, Tribes and my favourite of his books; Purple Cow.

As an expert in marketing, leadership and the way ideas spread I was really excited to hear his thoughts.

Links and References:
- http://www.sethgodin.com/sg/
- http://www.ph-creative.com/chapter3resources/