When many people hear the term “personal brand”, they think about entrepreneurs, authors, and celebrities. However, the reality is that every one of us has a personal brand. Your brand is how others think of you, or the space that you occupy in their mind. So, if you are an organizational leader, a civic leader, or a freelance designer, the way in which others perceive you defines your brand, regardless of what you say or do.

On this episode, Rory Vaden – co-founder of Brand Builders Group – is here to help us think through the core elements of a personal brand, and why it matters to everyone regardless of your role in the marketplace.

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