Hundreds of institutions are looking to Coinbase as a trusted, publicly-traded exchange to create tailored crypto solutions for them. Now, as traditional finance firms begin to deploy capital into crypto services, Coinbase sees itself at the forefront of facilitating that institutional adoption.“I think we're moving away from the designation of Coinbase as an exchange to being a much more complex organization,” said Coinbase's Greg Tusar, whose crypto brokerage startup Tagomi was acquired last year.On this episode of The Scoop, Coinbase head of institutional sales Brett Tejpaul and head of institutional product Greg Tusar join for a discussion on Coinbase’s pace of growth to meet client demand and how the company is building itself into a full-scale prime broker.“We're focused more on the future of finance and DeFi,” said Tejpaul of Coinbase's goal to combine its custodianship, exchange, brokerage and DeFi services for institutional clients. He went on to say that they have filled out some 250 requests for proposals from clients to build crypto products for their firms. The longest such RFP is a whopping 800 questions long, according to Tejpaul. The execs also touched on Coinbase's role in growing retail interest in stablecoins and altcoins, citing how some 75% of clients own more than Bitcoin, 80% own some Ethereum and Tejpaul estimated that 50% of that group also own at least 5 or more cryptocurrencies.The company is also focusing on growing its product base by creating a variety of familiar instruments for traditional finance institutions, which include providing means for institutions to gain sub-custody, tap into stablecoin utility to leverage DeFi protocols, and by creating capabilities for DeFi, smart contracts, and NFTs for broad institutional participation.Episode 54 of Season 3 of The Scoop was recorded remotely with The Block’s Frank Chaparro and Brett Tejpaul, Head of Institutional Sales, and Greg Tusar, Head of Institutional Product, at Coinbase.Listen below, and subscribe to The Scoop on Apple, Spotify, Google Podcasts, Stitcher or wherever you listen to podcasts. Email feedback and revision requests to podcast@theblockcrypto.com.This episode is brought to you by our sponsors Bakkt, Kraken, and ExodusBakkt® unlocks the $1.2+ trillion of digital assets that is currently held in cryptocurrencies, rewards and loyalty points, gaming assets and merchant stored value. We began in 2018 with the vision to bring trust and transparency to digital assets. Through the Bakkt Warehouse and Bakkt Bitcoin Futures and Options contracts, we serve institutional clients in an end-to-end regulated market with true price transparency. For consumers, Bakkt aggregates digital assets to enable instant liquidity and to empower users to trade, transfer and pay however they want. Visit Bakkt.com for more informationAbout KrakenWhether you’re an experienced crypto trader or just starting out, Kraken has the tools to help you achieve financial freedom. With 50+ cryptocurrencies to choose from, industry-leading security and a wide variety of features to suit any investing strategy, Kraken puts the power in your hands to buy, sell and trade digital assets. Visit Kraken.com to get started today.About ExodusExodus is leading the world out of traditional finance by building beautiful and user-friendly crypto products. Forget having to learn the nuances of different cryptocurrencies. Exodus is designed for everyone and hides the complex details behind a beautiful and intuitive interface. Buy and sell one cryptocurrency for another from the comfort of your wallet, in seconds. Funds remain under your full control. Secure, manage, stake, and exchange all of your favorite cryptocurrencies from one wallet. No account registration is required. Download Exodus at Exodus.com or directly from Google Play and the iOS App Store and you’re ready to go.