I love this episode for multiple reasons – it’s like a crash course in quitting. We start with all the reasons to leave (along with all the fears likely to keep you stuck in a dead-end job). Then we dig deep into the realities of working with clients in different capacities (including on retainer). And we end with money talk: how to confidently walk away from a project, what to do when all your business disappears during a global pandemic, and how to charge for the value you deliver (vs what you think they can afford).
Can’t-Miss Moments From This Episode:
- I believe you have my stapler: the real-life “Office Space” experience April lived through, complete with meetings about the number of meetings
- The performance review surprise that cemented April’s decision to leave (and the “reasons to GTFO” document she created to keep herself committed to quitting)
- Would you walk away from an $8000 project? Here’s what happened when April and a client disagreed (plus the secret weapon that helped her do it with conviction and ease)
- The counter-intuitive approach to prospecting for clients that lets you start a waiting list, cherry-pick the most interesting projects, and confidently charge top dollar
- Why be a 50-cent writer when you could be a $50,000 writer? Why most of the advice you get about setting prices is wrong (and setting you up to struggle)
This one is jam-packed full of awesome. Don’t miss out - listen now!
April’s Bio:
April Dykman is a control-beating copywriter who writes winning campaigns for high-profile clients like Mirasee, Advanced Bionutrionals, T. Harv Eker, and more. She also works directly with copywriting legend Parris Lampropoulos – collecting royalty checks for writing control copy with Parris.
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