Despite heavy menstrual bleeding, or HMB, affecting many women worldwide, studies into HMB and effective primary care measures remain scarce. Professor Joe Kai and a multi-disciplinary team at the University of Nottingham and the University of Birmingham, UK, have provided invaluable insight into treatments for HMB, and the critical role of the primary care physician, revolutionising understandings of HMB and effective treatment options.  Read the Research Outreach article: https://researchoutreach.org/articles/valuable-insights-caring-women-heavy-menstrual-bleeding-hmb/  Read the original research: https://bjgp.org/content/73/729/e294