True or false: B2B marketing is dead around the holidays. 

FALSE. False, false, false. 

In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely. 

And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to people who’ve ghosted you 👀 

If you’re a marketer who’s stressed about the holiday season, this is the short ‘n sweet episode for you. 

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Podcast: Do This, Not That

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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